• Mercedes-Benz Stadium LED System
Sample of the visuals created for 2018 equity look for Gatorade in-Stadium communication.
• Gatorade Interactive Coolers
One of the Digital Retail projects for Gatorade where the cooler glass can be a vertical canvas for multiple campaigns. I was the leader of this project since the beta version in 5 CVS locations.
• Scheels Sporting Goods Fixture
Gatorade Equipment was in need of a destination inside Scheels Sporting Goods, also part of the Digital Retail project, this fixture was implemented in 19 Stores in 2018 and scaled up to 61 in 2021. Great success, immediate sales lift of 15% and Scheels going from 1MM costumer in 2017 to 3MM in 2020.
• Made For This Digital Campaign
Part of the 2018 “Nothing Beats Gatorade” Digital Campaign
• Protein Powder Kit
Video editing for Gatorade Whey Protein Powder Kit.
Promo Box Design - Gatorade Brand Design Team // JJ Watt Photos - Matt Hawthorne // Promo Box Photos - Rick Kessinger
• Gatorade Cogs Video
Animation of the 4 fundamental Cogs of Gatorade. Concept and animation design on After Effects.
• Gatorade / CoolerScreens / Walgreens co-branded project.
2018 Pilot / 2019-2021 Multiple Campaigns. Ads can be seen at Walgreens Stores across the country.
Learn more at coolerscreens.com
Gatorade Endurance
• New Flavors - Watermelon and Mango
Website release
Instagram Social Media Campaign
Promo Card
• Running and Triathlon Social Campaign
Combo for Products / Hours of training
Since 1919, the French car company Citroën has made a major contribution to putting cars within reach of people, providing practical and purposeful answers to the questions arising in each era. In 2021 Citroën’s car models offer more of what matters – better design, greater comfort, and additional useful technology.
Part of PSA Group, I was the Creative Director of the Brazilian Team, from August 2012 to May 2015, responsible for creating and also adapting international advertising campaigns to national level integrated media, from print, radio, guerilla, TV and digital banners.
Later in 2020, I developed a campaign as part of my Final Review for the Academy of Art University entitled “Here We Are”. The release of Citroën USA.
• Gx Powered by Kinduct Logo Animation
The logo development can also be seen in the Logo Design section of this portfolio. eddiebastos.com/logodesign
• Gx Muhammad Ali Collab
Muhammead Ali + Gx project release on gatorade.com
• Super Bowl LV Exclusive Bottle design
Navy Blue and Red designs celebrating the Super Bowl LV paired with custom Starter Kit featured on gatorade.com
• NBA2K21 E-mail Blast
E-mail design to promote MyPlayer endorsement on NBA2K21 game for a custom Gx Bottle.
• New ID Rings E-mail
E-mail marketing introducing new patterns for ID RIngs and new flavors of Pods to the Gx System online.
Nestlé Ninho partnered with Disney to bring the Disney Parade to Latin America. The Brazilian leg of the tour included five major cities; São Paulo, Belo Horizonte, Porto Alegre, Brasília and Rio de Janeiro.
I was responsible for the Creative team who designed the logo and co-branding of the event "Ninho Presents Disney Parade".
Harley-Davidson Road King - Released in 2024, this is the first non-alcoholic beer produced by the Motor Cycle Brand Harley-Davidson in collaboration with Wisconsin Brewery Co. Three different blends with maximum flavor and less than 0.5% Alcohol. I had the pleasure of being the Design Director of this amazing project on top of getting to know Bill Davidson and the Harley Museum in Milwaukee.
Hershey’s Hot Cocoa - Package line created for KENT Hot Cocoa licensing 4 flavors of Hershey’s Iconic chocolates.
City Lights Brewing Co. - Three distinct flavors for a functional line of CBD Sparkling Tea Beverages, a product that allows City Lights to sell to the consumer through their traditional channels as well as new and specific channels dedicated to both CBD and functional drinks. These new flavors have individual profiles, languages, and health benefits.
- Turmeric Mango tea (RELIEF). With mango water-soluble terpene (Natural flavor extract) Caffeine Free.
- Dragon Fruit Strawberry tea (ENERGY) with terpenes - low caffeine (Natural flavor extract) Caffeine Free.
- Chamomile Lavender tea (CALM) with terpenes (Natural flavor extract) Caffeine Free.
Tropicana - Concept artwork for PepsiCo’s 2019 summer intern program. Tropicana Kids fruitpop logo and package design for three flavors.
Wilson - Cylindric Package Design for the 50th Super Bowl Collector's Edition, Laceless Training Ball and The Duke packages. Redesigned in 2015 as part of the POP project for Wilson Footballs.
Handmax - Hand Sanitizer was created in 2008, along with the logo, gel and 4 different scents.
Half page advertising
Erva Doce 3D Render
Individual sachet artwork
Juxx - The pioneer on bringing Cranberry concentrate to Brazil and so on with other flavors: Plum, Pomegranate and Blueberry. I designed the packages for Cranberry, Plum and Pomegranate in 2009 and was the Creative Director of the team that planned the redesign and brand strategy for Juxx in 2010.
Current website: https://juxx.com.br
DiFahdo - New water bottle label and logo created in 2003 as part of the rebranding project for Fontana Di Fahdo. (Winner of ABINAM 2003 Best Package Design). Currently Discontinued
Mili Bianco - Toilet Paper line from Brazilian company Mili Professional based in Curitiba Parana, southern area of Brazil produced in 2001.
Current website: www.miliprofessional.com.br
I joined Morning Walk in 2021 as the Design Director for the Company's Accounts. Kalahari is one of the biggest clients, and it has a seasonal media plan with a value ranging from 2 to 3 million dollars per year. Here are some examples of work developed from 2021 to 2024.
This was a Yearlong project I signed as Design Director at Morning Walk. From December 2021 to December 2022 my team redesigned the entire website for the Breakfast Brand Jones Dairy Farm.
The company has two sides of the business, consumer and foodservice previously divided into two distinct web addresses, later fused into one on the redesign project.
Visa Infinite Experience partnered with Bank of Brasil (Banco do Brasil) to bring a new service to selected costumers. The AgroCard was created especially for Agrobusiness and featured differentiated rates and better deadlines to cattle purchase auctions.
I developed the logo, the cards, and branded promo objects like stickers, agendas, staff uniforms and memo books.
From June to August 2015 I was hired to be paired with Elemento’s Creative Director and guide the team to develop new products for Wilson Football.
My top responsibilities were to create and develop POS, plan and structure the release of NFL 50th Anniversary events, online and offline projects, package for the new training ball line, creating and translating the campaign #OwnTheGame for Latin Audience.
I later developed in 2017 as part of my fall Master’s Class ADV625 - Interactive Advertising, a mobile App and Campaign for WilsonXperience bringing virtual reality to NFL games.
For the Audi A5 Release in São Paulo Brazil, my team created Press Conference and Test Drive invitations, a pop up store, the first mobile phone app for Audi Cars Brazil and a Press Conference Kit.
Audi was also one of the sponsors for SJP Polo in 2010, I was also responsible for the co-branding events of Nestlé Sollys, Audi A5 and São José Polo.
Check SJP Polo project page for details.
Tech Playground Video: DeVry changed the way their students relate to technology when it introduced a new way for them to interact with leading-edge technology: Tech Playgrounds. Located on campuses in Manhattan, N.Y.; Columbus, Ohio; and Addison, IL, the Playgrounds are helping expand horizons by putting all “players” face-to-face with thought-provoking technology in imaginative, hands-on settings. This video was edited using Adobe After Effects and was used as a link to all DeVry's digital marketing materials.
Triangular Pattern Design: Added to the brand assets in 2017 a diamond-shaped triangular pattern created using angles from the logo shield.
Keller's Website Map and Redesign: Analysis and restructure of the Keller School of Management website. The final result can be seen at www.keller.edu
Website Prototype: One of many layouts redesigning DeVry's Landing Page for the Lead Nurturing Campaign 2017. The video is part of the Forever Forward Campaign.
- Vertical Video Ads for Facebook
- Tech Talks Logo and Video Intro for USOC Team USA
- Phoenix Train Advertising: Image retouched and treated to be wrapped into one of Phoenix's Metro Trains. Part of Tech First Campaign promoting Campuses in Glendale, Mesa, and Phoenix.
• DeVry Landing Page Project
Owned + Paid Campaign Sep 2017
Owned + Paid Campaign Sep 2017
BOLT24 Digital Shelf Strip
• Prototype Render in Adobe After Effects
Amazon
• A+ Content and Product page thumbnails.
Integrated Campaign
• POS 2020 layout adapted to Print and Programmatic Advertising.
The release of the Budweiser brand in Brazil was early 2010, and I was part of the team that created the campaign. We developed a customized iPad as an invitation for a "Bud My Ride" event. The iPad came with a plexiglass package and a locked countdown to the event. It also came with pre-loaded content such as the Budweiser Brazilian TVC Campaign, a map with the address of the release party, and a photo collection of Global Budweiser campaigns. Participants were picked up at home by “Bud my Ride” branded buses.
The iPad was one of the first interactive multimedia invitations in Brazil besides being a great collectible item to those who were invited to the release party. The timing was also great because the first-ever iPad was released by Apple in April 2010 what got automatically everyone in Sao Paulo talking about the party and the invitation.
Brand Guidelines for the release of Gatorade Zero With Protein.
Integrated Campaign with Advertising Assets, Digital Assets and Marketing Strategy. I was also part of the team directing the product focus and lifestyle photoshoot.
Campaign created for Hyundai Motor Brazil part of the release event for the HB20 line. The car was developed exclusively to the South American market and has three different versions HB20, HB20S and HB20X. Here are some samples of the work: 30 sec. TV spot, regional print folders, newspaper ads, magazine ads, and email marketing.
Gatorade Gx Powered by Kinduct
• Co-branded Logo
• Logo animation for App transition
Tech Talks Presented by DeVry University
• Logo and Video Intro for Class Series
HandMax
• Logo for gel and scent variations
Glam Hair Studio / gorgeous* beauty products
Omar Maksoud Engenharia
Grid showing a collection of logos I developed during my career as a graphic designer.
• Wilson Training Camp
• Erre+Nove
• Smart n - IT Solutions
• Pockets Magazine
• Jumping Cup - Sport TV
• AgroCard Visa
• Suntower Business
• RedeCard MasterCard
• Geha Sistemas Especialistas
• Music Fusion
• VIMAX Hair & Beauty
• Urânia software
• Hands On
• Polo World Cup - Seasons
• Cedra
App development, user experience and user Interface for 50" Video teaser of M.A.C. Cosmetics App.
This project was my Final Term for ADV 603 - Digital Motion Graphics using Adobe After Effects, Premiere, Adobe Illustrator and XD at the Academy of Art University in San Francisco. Masters in Fine Arts Program, Major in Advertising and New Media.
Group of three 10" TV Bumpers for VEVO Channel. This project was my Midterm for ADV 603 - Digital Motion Graphics using Adobe After Effects and Premiere Pro at the Academy of Art University in San Francisco. Masters in Fine Arts Program, Major in Advertising.
Magazine Print Ads, Outdoor, and Subway Posters for ADV 801 - Group Directed Studies, same MFA Program.
Nestlé 2010 campaign entitled "Chocolover" was the main sponsor for Beyoncé I AM Tour during the Brazilian leg.
In four cities Florianopolis, Sao Paulo, Rio de Janeiro and Salvador, I was responsible for the application of the brand Nestlé Chocolovers co-branded with Beyoncé's I AM Tour Graphics, VIP Area, Press Kit and printed Invitation.
Project for Qatar Airways during their inaugural flight from Doha to Buenos Aires, Argentina and São Paulo, Brazil back in 2010. For this project my team created a press kit, invitation and was responsible for applying the Qatar Airways Brand in both cities, Sao Paulo and Buenos Aires.
Later in 2018, I developed an Integrated Campaign as part of my Midterm Review for the Academy of Art University entitled “Qatar Airways - Travel Diaries.”
Nestlé FAST was the official sponsor for the Brazilian leg of The Black Eyed Peas - The End Tour. Visuals consisted in cobranding FAST with the band logo from the printed Invitation to the VIP area, to the walls and backdrops of the show VIP room.
The tour went to the cities of São Paulo, Rio de Janeiro, Belo Horizonte, Fortaleza, Recife, Brasilia, Salvador, Porto Alegre and Florianópolis. The show technology allowed us to insert a detachable pair of 3D glasses on the invitation itself, so users could experience the visual FX of the live performance.
Founded in 2010, SJP Gold Cup is considered by the Polo community the most important sports tournament in the South American territory.
Held in the Polo fields of San Jose, this tournament brings together an average of ten of the most remarkable teams in Brazilian National Polo.
The event day has a busy schedule of sports and social attractions. Guests are received in a scenic structure specially built to house the partner brands on site. They are accommodated in comfortable lounges, decorated and customized specially for each brand.
Nestlé, alongside Audi, Piaget, and Veuve Clicquot were the main sponsors for the 5th Edition. Nestlé Sollys (Soy Beverage) was the main Sponsor for the inaugural event back in 2010 when I participated in the creation and development of the corporate identity for Gold Cup San Jose.
Nestlé FAST partnered with SWU (Starts With You, or "Começa Com Você" - in Portuguese), a Brazilian sustainability movement, which founded SWU Music & Arts Festival. The festival had its first edition in October 2010. It was a three-day-long festival that had many important national and international musical acts including Megadeath, Kings Of Leon, Linking Park, among others.
It took place in the Arena Maeda in São Paulo on October 9, 10, and 11, 2010. Arena Maeda is a farm, which hosts many events because of its solid ground and location. The event also had most of its main concerts recorded and broadcasted live on international TV channels.
I was responsible for the press kit, invitation, and folder design for the three days of the event.
